Epic whitening flouride toothpaste Vegan. Naturally friendly. Prevents cavities strengthens enamel tastes awesome polishes + brightens. No artificial sweeteners. No dyes. No SLS/sulfates. No brainer. Tastes awesome. Works brilliantly. Say goodbye to brush time fighting with kids paste that tastes awesome and works brilliantly. Hello is proven to prevent cavities and strengthen enamel, and is thoughtfully formulated with natural sweeteners like xylitol and stevia. Hooray. No preservatives. No spicy mint. No parabens. Helps prevent cavities. ADA Accepted: American Dental Association. helloproducts.com. (hashtag)brushhappy. Learn more and smile more at helloproducts.com. 100% recycled paperboard + printed with soy inks. Hello products are Leaping Bunny certified. Never tested on animals + vegan. FSC: Mix - Packaging. 100% Recyclable paperboard + printed with soy inks. Bye - Our tubes are BPA-free + contain no phthalates. Bonus. Globally sourced ingredients + made in the USA. Other information: Do not use if safety seal is missing or broken.